AMERICAN EXPRESS US OPEN:
RALLY ON THE RIVER

Rally on the River was a live entertainment experience designed to promote American Express’s sponsorship of the US Open tennis tournament and star play spokesperson Maria Sharipova’s digital activation. The audience was entertained with a hybrid digital tennis performances, water projection screening of a short film and a live performance by Chromeo on Pier 97 in Manhattan. Produced in house for Momentum Worldwide in conjunction with production partner Bionic League.